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image credit @theglossboxsalon
Let's face it – the struggle with damaged hair can be a true uphill battle, leaving us all feeling a little less than fabulous. From uneven tones that leave our heads resembling abstract art, to frizz that seems to have a life of its own, the loss of elasticity, shine and brittle texture further compounds the problem, robbing our locks of their former lustre and charm.
Damaged hair can be a genuine nightmare to manage! Even seasoned masters of hair craft, understand the immense challenges that come with transforming damaged hair into a work of art. Welcoming clients with hair that seems unwilling to hold colour, showcasing uneven tones that puzzle even the most skilled hands – it can undoubtedly be a daunting task.
We know all too well that the root of these hair struggles often lies in the harmful trio of UV light, chemical services and heat appliances causing hair to become more prone to breakage, leaving it yearning to be rescued!
ENTER NATURE'S HEALING TOUCH
We all know that keratin proteins are fundamental to life, forming the building blocks of our hair, nails and the outer layer of skin among other things. In short, keratin acts as a tough, protective shield for our bodies.
These proteins are the toughest biological material in the world and play a key role in maintaining cell structure, supporting healthy hair and skin by aiding in the production of essential proteins.
Here's an intriguing tidbit: Chinese herbalists actually unearthed the beneficial properties of keratin more than 500 years ago! And in the 1930s, scientists made an exciting discovery – they found various types of keratin with different molecular weights, each possessing unique properties. Talk about a fascinating journey of exploration and understanding!
And now, amidst the abundance of "keratin" products available today, here's an eye-opener: not all keratin is crafted with the same excellence.
A COMPLETE INTERNAL REPARATIVE & PROTECTIVE TREATMENT ALL PACKED IN ONE SOLUTION!
What makes bioactive keratin an extraordinary miracle ingredient?
What makes keratin truly stand out as a hero ingredient is the amino acid cystine, which plays a crucial role in its unique properties. However, in the conventional methods of extracting keratin, harsh chemicals and heat are used, causing the cystine to be destroyed in the process. As a result, the keratin loses its effectiveness and becomes less beneficial for damaged hair.
Unlike the traditional methods, bioactive keratin is obtained through an advanced technology that skilfully extracts various keratin proteins, each boasting unique and beneficial properties. This gentle technology keeps the vital amino acid cystine intact. With the cystine being fully preserved, bioactive keratin becomes a highly active and effective ingredient, working comprehensively to repair hair’s strength by rebuilding damaged keratin within the fibre.
This unique process allows the amino acids to remain bioactive within the human body, capable of bonding to human hair to provide a natural protective film and stimulating collagen production.
In essence, by safeguarding the essential cystine, bioactive keratin becomes a true miracle worker, offering unparalleled benefits to rejuvenating every strand and standing as a protective shield against future harm, making it the ultimate solution for those seeking to restore and protect their locks to their full splendour.
BIOACTIVE KERATIN IS:
INTRODUCING bhave™ RESCUE THERAPY - YOUR HAIR'S ULTIMATE SAVIOUR!
Building upon the marvel of bioactive keratin, we proudly present bhave™ Rescue Therapy – a true game-changer in the world of hair care! This exceptional salon treatment contains the power of bioactive keratin, setting it apart from regular salon treatments, offering a myriad of reparative and protective benefits, all within one potent solution.
No longer will you need to juggle multiple products for hair repair and protection. With bhave™ Rescue Therapy, we've simplified your hair care routine without compromising on effectiveness. Think of it as a magical elixir, designed to rescue your damaged hair from its woes, infusing every strand with renewed life, while simultaneously forming an impenetrable shield to safeguard against future harm. Our rescue therapy does it all and more!
REPAIR - PROTECT - RENEW
the 100% natural solution!
80% REDUCTION IN BREAKAGE - RESTORES DAMAGED HAIR
Rescue therapy’s bioactive keratin blend of functional amino acids and proteins are closer in form and function to human hair (91%) than any other material, enabling the reversal of hair damage. It repairs severely damaged hair by penetrating the cortex of damaged hair to nourish, strengthen, reduce breakage and restore the hair structure.
SHIELDS HAIR TO PREVENT FUTURE DAMAGE
Rescue therapy boasts a powerful antioxidant quality, thanks to its unique active cystine component. This allows it to neutralise free radicals right at the source, creating a natural protective shield around the hair. As a result, it acts as a sacrificial layer against harmful environmental elements like pollution and UV light.
In essence, this protective film not only shields the hair from pollution and UV light but also combats oxidative stress. Furthermore, it locks in moisture, leaving hair smoother, healthier, and more fortified against external damage. Your hair gains strong antioxidant protection, ensuring it stays beautiful and resilient day after day.
As hair ages, it can be affected by environmental factors such as pollution and exposure to UV rays, leading to damage from free radicals. But fear not! With its abundant cystine content (4.3mol% - for you science peeps), it forms a protective shield that fights against the aging effects. So, you can count on your hair looking more youthful and vibrant!
MOISTURE SEALING & STRENGTHENING
The low molecular weight of the bioactive peptides in rescue therapy, allows them to deeply penetrate the hair's cortex, providing internal repair and moisture. This makes chemically treated hair 52% stronger! Additionally, the protective shield also seals in moisture for healthy hair, preserving its natural water content and keeping it flexible.
Rescue Therapy takes hair transformation to the next level by effectively smoothing frizzy hair that has been caused by environmental elements, aging, overuse of chemicals, and heated appliances. It works wonders by adding a smooth, glossy protein layer to the hair surface, providing not only repair but also exceptional conditioning benefits.
IMPROVES SHINE & COLOUR
Improves shine and condition with a 67% reduction in colour fade. The restoration of the hair's integrity, combined with the added smoothness, contributes to a remarkable increase in shine. As the hair becomes healthier and free from frizz, its natural lustre is accentuated, giving it a beautiful, glossy finish.
Additionally, hair becomes more resilient to fading caused by the sun's UV rays and harsh styling products. This helps to maintain the vibrancy of hair colour for a longer period, ensuring that your locks look vibrant and refreshed.
DOESN’T WASH OUT!
DOESN’T BUILD UP IN THE HAIR - USE AS OFTEN AS YOU WANT/NEED
YOU DON’T NEED TAKE HOME PRODUCTS TO MAINTAIN YOUR HAIR*
VERSATILE & EFFECTIVE
Salon pros, what would you say if you could add FIVE DIFFERENT services to your salon menu from just ONE bottle?
1-STEP INTENSE REPAIR TREATMENT
Penetrates the hair shaft and rebuilds the internal core structure. Binds strongly to severely damaged hair, supporting the internal structure, restoring strength, elasticity, condition and shine.
NOTE: Rescue therapy repairs damaged hair from within. It contains a small peptide that penetrates the hair cortex and binds to broken disulfide bonds, mending them effectively.
Apply before blow-drying to improve quality of hair cuticle.
This is a fantastic service for clients whose hair does not generally hold colour. This service will help repair the internal structure of the hair so colour molecules have something to grab on to resulting in even, vibrant colour.
Mix with bleach, semis and tints to prevent damage while achieving an overall improvement in shine and even tone, while supporting vibrant, long-lasting colour.
Evens out hair porosity and helps achieve an even tone after bleaching.
If you're eager to experience the wonders of bhave™ Rescue Therapy first hand, don't hesitate to reach out to us.
Looking for a salon near you? Simply get in touch and email email@example.com and we'll help you find your nearest bhave™ salon.
For all the passionate hair professionals out there, we welcome you to explore the benefits of bhave™ Rescue Therapy for your clients. Reach out to us at firstname.lastname@example.org to request samples and receive comprehensive education on this revolutionary product. Elevate your salon services and offer your clients a haircare experience like never before.
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