• all products
  • shampoos
  • conditioners
  • styling
 Loading... Please wait...
  • 1300 40 20 64


Breaking Ice: Glossy Makeovers For Blondes

Posted on

Whether you’re a natural blonde or rocking salon-coloured highlights/balayage etc. there's no denying you will have to follow a hair maintenance routine. No matter how exceptional your hair regime is, even the best routines can’t stave off dullness and prevent premature colour fading that comes from normal washing, UV exposure and heat damage. Invest in your hair, it’s the crown you never take off.

As experts, our bhave stylists know, that when working with blonde it’s not just about creating the perfect hue but also offering the right after-care advice. Pretty much everybody’s heard of brassy, warm blonde, but how do we go about preventing it? It all starts with shine-boosting, tone-enhancing products. Basically, if you want to maintain your gorgeous platinum blonde or aaah-mazing strawberry hue, the perfect hair care partnership will help maintain and eliminate any dullness.

Before we start taking blonde hair care products, and how it’s a staple in your routine, let’s just cover some facts about your blonde.


When maintaining freshly coloured hair, there are a few things to consider to ensure your money and colour don’t go down the drain…literally. Chlorine, shampoos containing sulphates and UV rays all cause hair to fade quicker than you desire.



I guess you can picture the scene, you’re 3 or 4 weeks out from your last colour appointment and there’s no question your highlights have turned yellow like a construction sign. This is where our Slate Intense Toning Masque and Violet Toning Masque can really add hydration and impart those subtle little doses of toning pigments to neutralise and eliminate those unwanted brassy tones.

Keep in mind, toner does not lift or permanently alter the colour of hair, but rather adds a tone over it. This means that it will help you renew your cool, silver or ash tones while nourishing your hair at the same time. Whether it’s reversing brassiness or protecting your ash/platinum/golden/honey/bronde blonde tresses or simply making your hair shine and dazzle between salon visits, toning masques is your go-to at-home product.


Yellow and violet are opposites on the colour wheel. Violet pigments are used to cancel out overly warm, brassy tones. Using our colour care shampoo and conditioner that are also pH-balanced and free of sulphates will prove to enhance and extend the life of hair colour. Invest in our bombshell blonde shampooandconditioner to help crush brassy tones for a cooler, brighter blonde for longer.


Both protein (keratin) and moisture are essential components of healthy hair—if they’re missing, your hair colour could fade quicker and will appear more dull and unable to achieve shine.

If hair is in poor condition (we’re looking at you split ends), a protein or moisturising treatment may be needed before you colour. This will help “fill in” empty spaces in the hair and give the colour molecules a better anchor point, resulting in longer lasting colour results.

It may seem simple, but the more healthy, soft, and supple your locks are, the less likely your colour will fade or turn. This can be accomplished by using our deep Intense conditioning hair masque.


We all love the sun, but excessive sun exposure can dry out your hair and fade your blonde colour. When your hair is exposed to UV rays, your hair's underlying warm tones are revealed, and — before you know it — brassiness abounds. If you can't stay out of the sun, try wearing a hat to protect your locks and use a spritz of our super nova multi-purpose elixir or leave-in conditioning crème which contain UV-protectant properties to help avoid unwelcome brassiness.

So, for all those tired golden manes out there who want fresher for longer blonde, let’s aim to restore vibrancy and add some salon-level shine with your home care routine.


  • STEP 1: Lather up – wash your hair with bombshell blonde shampoo, repeat, leaving the shampoo in for 2 minutes on the second shampoo (that’s when the ‘work’ is done - the hair cuticle is open when wet which allows for the keratin and toning pigments to penetrate)
  • STEP 2: Apply the intense toning masque – on damp/towel-dried hair working from the root to the tip (concentrate on areas that have faded the most) making sure the formula reaches every strand and leave in your hair for between 3-10 minutes (depending on your desired result). Slate toning masque is ideal for cool, silver, ash or grey tones. Violet toning masque is ideal for platinum/icy tones.
  • STEP 4: Finish with our UV protected, hair strengthening super nova multi-purpose elixir containing high doses of essential fatty acids and sunflower seed oil. bhave super nova multi-purpose elixirwill transform dry and brittle hair to smooth, shiny, lustrous locks.

TIP: Spray on clean, towel-dried hair. Just pump a small amount into the palm of your hair, start at the ends and work upwards.

On a side note, for those of you wanting to go blonde but have severely dry and brittle hair, we recommend a routine of bhave intense repair rescue shampooandconditioner (at home) before beginning the process. If you’re cautiously concerned about the integrity of your hair post transformation, then it’s worth consulting your bhave stylist about an in-salon rescue repair treatment.

 image: Tina Sarrou at the Glossbox Salon UK

You’re now fully equipped to revive your blonde tresses and restore that brilliance to your strands. No one wants a hurdle in their journey to a glorious blonde mane, so shake up your hair care routine by optimising the products available to you! 

Curly To Straight Styling

YES, I HAVE CURLY HAIR AND I STILL WANT TO STRAIGHTEN IT - HERE'S HOW TO PROTECT IT FROM HEAT Instagram@priyankachopra                                                                    [...]

Read More »

5 Reasons Why you Should Be Using Hair Oils


Read More »

The bhave Hair Products Everyone With Dry Hair Should Own

Hands up if you love sunbaking, outdoor walks and picnics by the beach? As the warm weather now starts to tan our cocooned iso bodies, so too will the welcome heat penetrate our hair and in turn … dry it out. As you may have already experienced for yourself, good hair days are hard to come by, especially if [...]

Read More »

Going Safely From Brunette to Blonde

Summer is here and we all know what that means, blonde baby…… blonde.From pop-queens like Beyonce and Katy Perry, and models like Bella Hadid and Emily Ratajkowski to every family member of the Kardashian-Jenner clan, all have transformed their natural dark manes to blonde. For brunette's, this is our first sign of hope … that if the most media-attention of [...]

Read More »

Go Dry This July - 6 Hair Rules To Follow When You Abstain From A Hairdryer

Are you up for the challenge? We’re encouraging you to abstain from using the hairdryer for the month of July. By committing, you’ll be doing yourself an invaluable service; remember cool air does virtually nothing to zap moisture. Try and perfect the wash-and-dry technique for a low maintenance routine for the remainder of the month (and into August if [...]

Read More »

Wave Good-bye To Brassy Tones

When it comes to hair colouring (and keeping the right tone) blondes and brunettes share the same discolouration woes – the fate of brassy; hot yellow or copper under tones in a matter of weeks. How is this possible? And what can be done to avoid losing that nourished silky hue of freshly coloured locks?FIRSTLY, WHAT IS BRASSINESS? Brassiness [...]

Read More »

Liberate Your Oily Scalp While Social Distancing

For many of us, we’ve never had to stay at home for extended periods of time. Now with #socialdistancing and #selfisolation becoming the new norm, we’ve been wondering how we can best navigate these challenging times in the best positive ways?While we don’t have a cure for Covid-19, we do have a cure for the boredom of self- isolation, [...]

Read More »

The Ponytail - From Couch To Friday Nights


Read More »

how to live that rapunzel hair life

We hear it all the time… “My hair just won’t grow”, “I have so much breakage”, “HOW DO I GET LOCKS LIKE ELLE MACPHERSON?!”. We’d love to break the internet with some groundbreaking secret, but really the answer is no secret at all…. HEALTHY LOCKS! When your hair is healthy not only is styling easier, your locks are more [...]

Read More »