hair damage reversal is possible
repair - rescue - renew - protect
We get that casually running your fingers through your hair without them getting stuck doesn't happen very often...
Shiny, bouncy, healthy hair
It's undoubtedly at the top of every woman's beauty wish list, but as much as we treasure our tresses, we put them through torture. Hairdryers, flat irons, colouring, chemical straightening and exposure to the elements can leave our hair dry, fried and unable to hold a style. All this rough handling can cause the hair's natural keratin structure to become damaged and over time, lustrous hair can become brittle and lack lustre. Reversal of that damage can now be successfully achieved with our signature therapy – rescue by bhave (no scissors required!)
So how do we get your hair to bhave?
It all comes down to our unique ingredient. bhave is the first Australian brand to introduce the benefits of bio-active keratin technology into our hair care range. This gently extracted, fully keratin protein is naturally derived and gently extracted from the wool of New Zealand sheep, keeping critical amino acids and proteins intact. An in-salon therapy that penetrates the hair shaft to repair and restore each and every strand of hair from the inside out, rather than superficially coating the hair surface for a temporary fix.
Rescue by bhave works on all hair types protecting and repairing damage, leaving hair more manageable, shiny, silky and smooth.
Put simply, we'll have your hair bhave-ing in no time!
bhave rescue is NOT another keratin treatment, there is absolutely NO straightening involved. Our revolutionary therapy has been specifically designed to help restore, repair and protect hair that has been severely damaged.
Frequently asked questions
Q What is bio-active keratin?
A The only commercially available fully functional keratin protein that has been extracted using a patented technology from pure New Zealand wool. Bio-active keratin respects the complexity of natural proteins and works to replicate them in form, sequence and function. It acts just like the natural keratin in hair and gives the same protection and strength. Combining three technologies – oxidised keratins, intact keratin proteins and keratin peptides has created a unique keratin technology that captures the essential aspects of keratin proteins required for genuine benefit.
Q What are the advantages of bio-active keratin?
A Most labs treat all keratins as the same, but the scientists behind this bio-active keratin know that this is not the case. Some keratins are responsible for strength and some act as glue that holds the hair together. By respecting the different forms, this technology isolates and uses the proteins exactly how they were intended. Bio-active keratin is the only keratin protein that can mimic and regenerate with hairs own natural keratin. Bio-active keratin is almost identical to the keratin present in skin and hair, and so can naturally bind and interact with skin and hair and impart a range of benefits.
Q Can damaged hair be repaired by bio-active keratin?
A Yes, in many cases with repeated treatments, bio-active keratin rebuilds the keratin protein in damaged hair. This is possible as the keratin structure, essential for binding, has been maintained.
Q Can bio-active keratin penetrate the hair or do they just coat the surface?
A If hair is in perfect condition then the bio-active keratin will deposit on the surface and form a sacrificial shield, protecting the hair from damage. However, if hair is damaged, the hair structure is opened up and the bio-active keratin penetrates into the fibre and binds to the internal structure, rebuilding the damaged proteins to restore strength and condition to the fibre. Experts have studied the penetration of bio-active keratin into the hair structure using microscopy to prove that it penetrates and stays bound inside the hair.
Q Is the keratin in hair care products the same as keratin in my hair?
A Keratin from wool is almost exactly the same as the keratin in your hair. The bio-active keratin technology takes care to maintain the keratin structure when isolating it from wool, so it is almost exactly the same as the keratin in your hair. This makes it ideal for repairing the damaged keratin in hair.